Industrial Designer - Do you want to master Design Leadership? Learn strategic pricing and propel business success through design.

Shift from executor to strategic leader. The Practice of True Design Leadership is tailored for in-house designers, design managers, and consultants looking to increase impact, revenue, and career growth..

Why Join?

  • Strategic Skills: Combine design with pricing to deliver measurable value.
  • Career Growth: Price competitively, lead teams confidently, and elevate product management.
  • Business Impact: Become a trusted strategic partner driving organizational success.
  • AI-Age Innovation: Develop pricing knowledge to enhance collaboration with AI in R&D projects.

Be part of a pioneering movement that blends industrial design and strategic pricing, redefining how value is created and delivered.

Tailored Coaching Sessions
Custom-designed to meet your company’s goals, this hands-on program focuses on real-world projects to ensure practical, lasting results. Created by industrial designers, for industrial designers.

The The Practice Of Design Leadership Coaching

  • Program 1: Price Craft Essentials for Industrial Designers
  • Program 2: Value Driven Industrial Design
  • Program 3: Industrial Design Value Mastery

Meet Your Coach
Arto Ruokonen, a leader in industrial design and strategic pricing, has managed over 3,000 projects. He is renowned for bridging design and business, with a focus on monetizing innovations and fostering design leadership.

Desigence Oy is a Helsinki Based company specialized in the strategy of commercializing new products and in product design. The customer’s product performance and pricing power lie at the heart of its operations. Our team brings extensive hands-on experience and expertise in product development. It includes professionals in engineering, business, and design. We operate as a highly networked provider of multidisciplinary projects, ensuring a broad range of capabilities for our clients.

Why Choose The Practice of Design Leadership Coaching?
Our program, designed exclusively for Industrial Designers, combines design expertise with strategic pricing—a game-changing skillset for creating financially successful products and driving business value.

With insights from over 3,000 projects and collaborations with Finnish and international companies, this training sharpens your skills, elevates your role, and redefines your worth.

Mastering pricing transforms design into a strategic business tool, unlocking new opportunities, boosting ROI, and strengthening the link between design and business leadership.

Step into true design leadership today.
A distinct feature of the coaching lies in its peer-driven design: created specifically by industrial designer, for industrial designers.

Enroll now—and step into true design leadership. Contact us to request a customized offer for your company!

Leave your contact details to receive a brief informational brochure.

Most who sign up for this training arrive with the same core challenges—do you?

Design as Identity
They live and breathe Industrial Design. It’s not just a job—it’s who they are.

Broad Experience
They bring 10–15 years of hands-on work, across different companies, industries, or as a consultant.

Tired of Justifying Design
They want a clear way to show design’s value to the bottom line, without repeating themselves.

Some Business Know-How, Some Doubt
They’ve dealt with finance, marketing, and cross-functional teams, but still feel uneasy talking hard numbers.

Protecting the Heart of Design
They aim to improve business talk without losing the spark that makes design special.

Aiming for Leadership
They seek a manager or director role, leading teams and proving Industrial Design’s power at the C-suite level.

Be part of a pioneering movement that blends industrial design and strategic pricing, redefining how value is created and delivered. Contact us now!

Digital tools for Price & performance positioning and AR for WTP studies.

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